Our Unique Approach

People focused, metrics accountable

Vanguard understands that people are complicated -- and there's no poll or spreadsheet that will ever be able to capture that. Yes. We know that metrics matter because they give us benchmarks for measurement and are important tools for accountability. But mindlessly hitting goals or checking boxes won't be enough to win the tough fights.

We know that winning is about more than getting 100% to goal on your field plan or outspending your opponent on paid communications. The VANGUARD Approach is to curate a unique voter experience that builds excitement around your campaign, connects with voters, and helps you win where it counts.

Win where it counts

Often, what separates a novice from a professional is a firm grasp of the basic fundamentals. At Vanguard, we understand that effective campaigning is about the same two things it's always been about: raising money and talking to voters.

Therefore, our work is about making sure our clients have the know-how and support they need to run an effective fundraising program and to communicate aggressively.

Innovate. Innovate. Innovate.

While Vanguard does focus heavily on the fundamentals, that doesn't mean we can't innovate. In fact, our team actively embraces new ways of accomplishing your electoral objectives.

Vanguard Political seeks to be at the forefront of emerging trends in political fundraising, direct voter contact, paid communication, and voter outreach. We leverage relationships with a national and local network of operatives to find out what's new, what's working and what we can bring to our clients to help you win where it counts.